Maggie’s – What Really Matters
Maggie’s is a network of drop-in centres across the United Kingdom and abroad that aim to help anyone who has been affected by cancer. In 2023 Duncan Cowles shot and edited their Christmas Campaign film What Really Matters.
What Really Matters continues a long-standing collaboration between Maggie’s and Duncan’s filmmaking. Duncan has also worked on short docs such as Olivia’s Story, staff training films, their 2024 recruitment film More than Just a Job and pre-treatment films aimed at reducing anxiety for people who are about to receive cancer treatment.
As part of this project, in addition to the film, social edits and cutdowns and hi-resolution photography was also provided.